The truth behind the Anheuser-Busch ad shown during Super Bowl LI is not quite what the company would like viewers to believe.
In fact, the story behind the ad, which tells the tale of Adolphus Busch, was reportedly more fiction than truth.
In a pre-Super Bowl interview, William Knoedelseder, author of “Bitter Brew: The Rise and Fall of Anheuser-Busch and America’s Kings of Beer,” said what he thought of the ad, and in doing do exposed a weakness of the left — namely the urge to make a political point by resorting to falsification.
“It’s got wonderful production values, it’s very expensive and, I think, very effective — and mostly fiction,” he told Slate.
Take a look at the ad:
Knoedelseder said the ad had some truth to it, such as the fact that a man named Adolphus Busch did exist, he came to New Orleans from Germany and he partnered with Eberhard Anheuser.
The author then pointed out what didn’t appear to be true about the story — at least from anything he’s ever read about Busch’s journey.
For starters, Busch never traveled up a river on a raft with a black man likened to a character in Mark Twain’s “Huckleberry Finn.” Busch also didn’t arrive in America poor; he was from a fairly wealthy family.
Finally, Busch probably didn’t face the kind of discrimination depicted in the ad, either. Knoedelseder said that it was highly unlikely that Busch encountered people yelling at him when he arrived.
Lastly Knoedelseder said Busch didn’t come to the country to become a brewer. He didn’t even like beer and preferred wine.
Knoedelseder pointed out that despite the misleading ad, Busch’s story is an inspiring one that the company uses to play up its heritage.
It’s a shame that a company feels it must lie or deceive to make a political point — one that appears a jab at President Donald Trump and his temporary ban on immigration from certain locales. But from fake news to fictional accounts of immigrants, liberals will do just about anything to trash Trump — even if it makes them look silly.
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