Former Fox News host Megyn Kelly announced in early January that she would be leaving Fox News and joining NBC News. Some predicted that this sudden change would ultimately hurt Fox’s bottom line, but it actually appears to have done the opposite, The Hill reported.
Fox’s Tucker Carlson, who is Kelly’s replacement, has actually doubled the number of viewers who tune in to the 9 p.m. slot — especially in key demographics.
In the coveted 25-54-year-old category, viewership was up almost 95 percent — a clear indication that Fox News viewers preferred Carlson over Kelly.
“Carlson has averaged 775,000 viewers per night in the category (25-54), while Kelly averaged 398,000 during the same time period, Jan. 11–22,” The Hill reported.
This is potential worrying news for NBC. They brought on Kelly hoping that many of her viewers would follow her over to NBC and bolster their flailing ratings.
Kelly is supposed to host a daytime program for NBC as well as a Sunday night news segment. Reportedly, Kelly was set to begin in September.
It appears that very few Fox News viewers actually miss Kelly, which makes you wonder just how bad her ratings will be in September on her new network.
For the days of Jan. 11-22, Fox News was the No. 1 watched cable network, Deadline reported. Whoever was responsible for picking Carlson should probably get some sort of medal.
Meanwhile, there are probably a few people over at NBC starting to have second thoughts about the decision to spend a boatload of money stealing Kelly away. Instead of damaging their competition, NBC appears to have actually made Fox even more popular.
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