MSNBC was hoping to get everyone’s attention when host Rachel Maddow released a 2005 tax return from President Donald Trump.
BREAKING: We’ve got Trump tax returns. Tonight, 9pm ET. MSNBC.
— Rachel Maddow MSNBC (@maddow) March 14, 2017
It succeeded, but perhaps not in the way the network had hoped.
Tuesday night, Maddow gave a 20-minute commentary about the tax return and Trump, then cut to a commercial before the much-ballyhooed document was revealed.
Not only did her audience become restive during that time, commenting upon the prevalence of hype of hard facts, but Maddow also ended up being scooped. The Daily Beast posted its story about the tax return while Maddow was winding up. Further, the Trump White House, knowing what was to come, also released the information ahead of Maddow, further deflating the hype.
Many on Twitter showed amusement as the show wore on.
BREAKING: Rachel Maddow has been saying absolutely nothing on MSNBC while we all die a little inside.
— Nick Bilton (@nickbilton) March 15, 2017
Rachel Maddow announces she will release Donald Trump’s tax returns as a 10-episode Netflix series.
— Sam Adams (@SamuelAAdams) March 15, 2017
brb gonna watch the titanic real quick while Maddow admires the sound of her own voice
— Olivia Nuzzi (@Olivianuzzi) March 15, 2017
— toddstarnes (@toddstarnes) March 15, 2017
if you have news, Rachel, please tell us. soon. I’m not young.
— Bob Ley (@BobLeyESPN) March 15, 2017
— Paul Joseph Watson (@PrisonPlanet) March 15, 2017
☆☆Rachel Maddow discovered President Trump paid more taxes than 30 million illegal aliens combined.
Oh the humanity!
— ✯✯Gene McVay✯✯ (@GeneMcVay) March 15, 2017
— Pete Landry (@WallStPete) March 15, 2017
The 2005 return released Tuesday night showed Trump paid about $38 million in taxes on an income of about $150 million.
Trump has refused to release his taxes despite the precedent of other presidents revealing their returns. Trump has said the reason for this is because he is being audited.
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