Marshalls and TJ Maxx Join Anti-Ivanka Bandwagon, Limit Her Merchandise

Marshalls and TJ Maxx Join Anti-Ivanka Bandwagon Limit Her Merchandise

Two more retailers have decided to stop advertising Ivanka Trump’s products and to minimize their shelf space after pressure from liberals, The New York Times reported.

T.J. Maxx and Marshalls, both owned by TJX Companies, issued a memo last week to their stores ordering them to no longer feature Ivanka Trump products in special displays.

“Effective immediately, please remove all Ivanka Trump merchandise from features and mix into” the rest of the racks, a note sent out to all stores last week read. “All Ivanka Trump signs should be discarded.”

The move came on the heels of Nordstrom’s decision to end its relationship with Ivanka Trump. While the store claimed slow sales were to blame for the decision to no longer carry the line. many felt that the decision was political. This included President Donald Trump, who excoriated the brand on Twitter.

“My daughter Ivanka has been treated so unfairly by @Nordstrom,” Trump wrote. “She is a great person — always pushing me to do the right thing! Terrible!”

Nordstrom’s stock price has taken a bit of a hit since the announcement, and it’s little wonder, since many conservatives quickly began looking at a boycott of the high-end retailer.

Perhaps most critically, it’s clear that TJX Companies’ decision was a political one, since they were not pulling the merchandise but simply refusing to advertise the line for fear of sparking the ire of liberals. TJX Companies’ stock was up 0.37 percent in trading Wednesday, but it fell by 0.40 percent in after-hours trading.

If TJX Companies thought that it was going to get away with this, its executives forgot that there are just as many individuals looking to boycott them on the right for what they did as there were on the left for carrying Ivanka Trump’s clothing line. Now, they’re about to find that out the hard way.

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H/T U.K. Daily Mail