Shortly after Kellogg’s decided to get into the political ring and stop their ads from running on Breitbart, the conservative news giant, its Facebook pages started lighting up with comments from angry customers who felt betrayed by Kellogg’s open judgement against traditional Americans’ values.
As reported by USA Today, Kellogg’s spokesperson Kris Charles said the company pulled all of its advertising from Breitbart.
“We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” Charles explained. “In this case, we learned from consumers that ads were placed on Breitbart.com and decided to discontinue advertising there.”
According to the Detroit Free Press, Breitbart shot back and created the #DumpKelloggs movement on Wednesday, and now the movement has spread over Twitter and Facebook with consumers angry at the food producer for openly stating that it does not agree with values that a huge percentage of its consumers hold dear.
“I for one, am sick and tired of businesses trying to get political, if you want us to buy your products, stay out of politics!” one Facebook user wrote.
Another user added: “When a company caves into the ‘demands’ of the special little snowflakes that can’t handle adult life or opposing views be prepared to watch your stocks fall (oh, wait, they already have.) Maybe you should go and read EVERY article over the last year with an open mind and you’ll find none of the ‘hate’ you profess.”
Twitter users waded in also, blistering the company for its clear bias.
#dumpKeloggs b/c breakfast cereals should not be in the business of preaching political narratives & pushing social justice down our throats
— #TeamDeplorable (@Fr0gm3m3s) December 1, 2016
We must hit all these liberals where it hurts most! If you don’t care about your conservative customers, we dont care about u! #DumpKelloggs
— 🇺🇸O-T🇺🇸 Is Based (@hrtablaze) December 1, 2016
This may have been the straw that broke the camel’s back. This company really made the wrong move.
However, it is a sign of hope that so many Americans agree that a brand bought by consumers on both sides of party lines should not openly denounce one set of values. Conservatives standing up in this fight against open bias are beautiful to behold.
Keep up the good work.
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