Kellogg Company announced Wednesday that it would close some of its distribution centers and lay off about a thousand employees in the U.S.
Some sources close to the situation said the company was looking to cut sales representatives and merchandisers and close as many as 39 distribution centers, Breitbart reported. On average, those centers employ about 30 full-time workers each, so as many as 1,100 people could be laid off.
According to The Associated Press, Kellogg reported $53 million in losses last quarter.
WKBN reported that company spokesman Kris Charles released a statement Thursday morning saying that it was a difficult decision but that it was the “right move for the company to achieve our long-term objectives.”
Closures and layoffs were set to be completed by the fourth quarter of this year, the company said.
Kellogg CEO John Bryant said there was no “discernible” impact on the company after conservatives organized a boycott in November.
The boycott resulted from Kellogg’s announcement that it would pull its advertisements from Breitbart News’ website, stating that the company didn’t want its ads to appear on sites that weren’t “aligned with our values.”
If closing distribution centers and laying off workers isn’t a discernible impact, I’d like to see what is. It looks like choosing ad placement on the basis of political ideology isn’t such a good idea after all.
While this is bad news for those who will be losing their jobs over this decision, it serves as a lesson to companies that feel compelled to become involved in politics. Just look at Target, GrubHub, Starbucks and Macy’s. Sometimes it doesn’t pay to irritate what could be a considerable bloc of your customer base.
Maybe some companies will learn from Kellogg’s mistake.
Americans don’t want to hear what celebrities, CEOs or sports figures think about politics, and they’re growing weary of liberal crybabies trashing President Donald Trump and conservatives on what feels like a daily basis.
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