Are you a conservative? Do you read Breitbart? Well, according to food producer Kellogg, you’re not their type of customer.
According to USA Today, the food manufacturer issued a statement on Tuesday that it would discontinue its advertising on Breitbart, citing that it had “inadvertently missed” that its ads had appeared on the conservative forum.
“We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” Kellogg spokeswoman Kris Charles said. “This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content.
“As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed,” Charles explained. “In this case, we learned from consumers that ads were placed on Breitbart.com and decided to discontinue advertising there.”
Bloomberg reports that ads for Frosted Flakes and Frosted Mini Wheats were being shown on the website through third-party advertising software platforms.
Several companies, including Allstate, Nest, EarthLink, Warby Parker and SoFi, have also boycotted the website with their ads, according to DigiDay. In addition, third-party advertising supplier AppNexus has said that Breitbart violates its “hate speech” policy.
That doesn’t seem to have hurt traffic any; Breitbart has averaged 19.2 million unique visitors per month, up from 12.9 million last year.
And as for the racism, Breitbart News Network Chief Executive Officer Larry Solov said the website “has always and continues to condemn racism and bigotry in any form.” Most of the complaints have been part of a smear campaign against Steve Bannon, the Breitbart CEO set to become President-elect Donald Trump’s chief strategist.
Not all companies are shying away, either: Automaker Nissan says that it will not stop displaying ads on the conservative website.
“The placement of Nissan advertising is not intended to be a political commentary and there are no plans to change the advertising mix at this time,” the company said in a statement.
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