It was supposedly a lavish production to showcase and honor the biggest names in music.
But almost from the moment the cameras went live at the Microsoft Theater in Los Angeles, the “American Music Awards” turned into an ugly hate fest to insult and ridicule Donald Trump and his family.
Now, even as left-coast liberals no doubt continue to congratulate themselves for the way they stuck it to the president-elect and his wife, the American people have weighed in, delivering the worst possible news to those who took the stage to take a swipe at the Trumps.
It came only one day after the cast of the Broadway musical “Hamilton” tried to embarrass vice president-elect Mike Pence following a performance on Saturday.
Fashion model Gigi Hadid stirred an intense firestorm of controversy with her insulting impression of the soon-to-be first lady of the United States. Plumping her lips into a pouty expression, Hadid spoke with an awkwardly strange accent, mocking Melania Trump, saying, “I love my husband, President Barack Obama, and our children, Sasha and Malia,”
Apparently, the model who served as a co-host of the AMAs Sunday night was referring to the plagiarism controversy surrounding the future first lady’s speech at the Republican National Convention. But many found the bit amateurish and about as unfunny as sorry little jokes can get.
Hadid later apologized, sort of, saying she was sure Melania knows how show business works.
The band Green Day, performing live a version of its new song “Bang Bang,” included an extra line aimed at the president-elect: “No Trump! No KKK! No fascist USA!”
And it wasn’t just the hosts and performers who showed their utter lack of class by using the occasion to bash the incoming first family in a way that, had conservative entertainers said anything of the sort about the Obamas back in 2008, the network would have no doubt immediately pulled the plug on the broadcast.
Sports Illustrated model, Chrissy Teigen, unleashed a mouthful of off-color language about the election that most people didn’t hear on the broadcast as she was introducing her husband, singer John Legend. Show censors were busy with the bleep button on Teigen as well as other profane performers.
But if these high-horse Hollywood types thought their disrespectful affronts and rude remarks would be heard by the usual number of people who tune into this annual live telecast, they were in for a rude awakening.
Deadline Hollywood reports that the audience ratings for the 2016 American Music Awards hit an all-time low. Not just a downturn, but a decline of epic proportion.
According to Deadline Hollywood, “the 2016 AMAs fell 31% from 2015 among adults 18-49 and 26% among viewers, to 8.2 million watching [Sunday] night.”
That kind of ratings drop — to the lowest level since Nielsen started electronically tracking AMA ratings in 1992, when Bill Clinton won the White House — is significant, and not just because advertisers pay a lot of money for spots in the program.
It’s also significant because the precipitous falloff in audience for the spectacle delivers an undeniable message to the likes of Hadid, Green Day, Teigen and the others who delight in dissing Donald Trump and the tens of millions of Americans who voted to send him and his family to the White House.
As Fox News host Tucker Carlson put it, the “Trump bash-a-thon” provided clear proof the Hollywood elite are just as guilty of “groupthink” and “conformity” as the media know-it-alls who were totally, completely, roll-their-eyes confident in a Clinton victory.
And that, no doubt, is music to the ears of conservatives.
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