As the holiday season approaches and Christmas shopping gets underway with Black Friday sales, the conservative activist group 2ndVote is urging people who are concerned about family values to boycott Target stores.
The group has launched a movement titled #AnywhereButTARGET.
“Fed up with the liberal assault on common sense and decency in our schools and places of work? Tired of corporations carrying the water for a radical agenda that undermines our values and safety?” the group asks on the #AnywhereButTARGET website.
“This Christmas season, we’re sending a message to one of the top corporate supporters of the liberal, LGBT agenda,” it says, adding, “We’re shopping #AnywhereButTARGET because we don’t think conservatives should fund Target’s dangerous social agenda.”
The website states that Target has “publicly advertised that its stores’ gender specific facilities — changing rooms and bathrooms — are open to all comers, regardless of biological sex” and that the company has “stood by the policy, despite falling revenues.”
2ndVote says the retailer must be taught a lesson.
“It’s time to make Target understand that there are consequences for supporting a radical movement that is determined to redefine marriage, gender, and, ultimately, the 1st Amendment,” it says.
Lance Wray, executive director of 2ndVote, appears in a video on the site, saying:
The Christmas shopping season is about to begin, and we need your help to send a message to a company that puts its radical politics over common sense or safety. You see, when Target decided to let men and women into each other’s restrooms, they put their own customers at risk. They also showed they don’t care about what we think, about our safety or about our values. Well we don’t want to pay for Target’s liberal agenda, so that’s why this Christmas season we’re shopping anywhere but Target.
This is not the first boycott Target has faced over these issues.
In April, the American Family Association initiated a boycott after Target announced it would welcome transgender customers to use the bathroom or fitting room that matched their gender identity.
More than 1.4 million people signed the group’s pledge to stop shopping at Target unless it reversed the policy.
In August, with revenues declining, the company began installing single-occupancy bathrooms in all of its stores to give critics of the policy more privacy.
The new bathrooms, which already existed in a majority of Target stores, reportedly cost Target $20 million to install.
In addition, as of August, the retailer’s net sales had fallen by just over 7 percent.
“In the second quarter, our No. 1 challenge was traffic, which affected sales in all of our merchandise categories,” Target CEO Brian Cornell said during an August call with analysts.
Despite a slight recovery in the first half of November, Target’s stock price is still down significantly from its pre-boycott levels in March.
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