Cumulus Media reportedly struck a deal with iHeartMedia subsidiary Premiere Networks to extend Limbaugh’s show at least until 2019, dispelling rumors that the conservative megastar was quickly headed toward retirement.
“Rush is a unique and true broadcaster, and we’ve had a successful partnership for many years,” SVP of Operations for Cumulus Bob Walker told All Access.
“We’re pleased to continue offering ‘The Rush Limbaugh Show’ on our market-leading brands, which connect with millions of consumers and drive positive results for our partners,” he added.
The deal was a massive agreement worth millions of dollars, seemingly proving wrong the theory that Rush Limbaugh got his media strength from President Barack Obama’s presidency. (Just as his detractors were wrong about his popularity being driven by President Bill Clinton in the 90s. — Ed. note)
Limbaugh’s syndicator was obviously looking forward to continuing the massive revenue stream that the media giant creates.
“Rush continues to be a dominant force in talk radio,” said Julie Talbott, president of Premiere Networks, according to the Washington Examiner.
“From continued ad sales growth and increased audience levels, to unparallelled audience connection, having an iconic talent like Rush in a station lineup drives valuable opportunities for advertisers and strategic partners. We’re delighted to continue our partnership with Cumulus,” she said.
Sorry liberals — it appears that it will still be a long, long time until you see Limbaugh sign off for the last time.
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